Scientific American recently published an article, Does Falling In Love Make You More Creative? The authors, Nira Liberman and Oren Shapira, are quick to point out that thinking about sex, however, actually hinders creativity. (Guess that “one track mind” cliché, often saddled upon those people who just want a little action, is true, huh?) However, love apparently activates long-term thinking, which in turn triggers ideas. In fact, we start to think more globally.

For instance, state the authors, if you are gift-shopping for someone you love, many ideas probably come up. (So, this means the more creative the gifts, the more love? Husband must love me a lot, then.  He gives great presents.)

These theories were tested by the psychologists Jens Förster, Kai Epstude, and Amina Özelsel at the University of Amsterdam. The articles goes on to give the scientific reasonings for the hypothesis, including how the psychologists conducted their experiments. They conclude that love and sex don’t just sway the way we think about the people we love or desire. “Instead, they influence the way we think about everything,” says the article.

So, the Beatles may have had it right all along. I guess, in the end, all we really do need is love.

P.S. Special thanks to author Dan Pink for alerting the twitterverse to this article. He gives good tweet.

 October 14, 2009  Posted by Suzanne on October 14, 2009  Add comments

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